 https://blog.syncios.com/wp-content/uploads/2019/04/streaming-music-graphic.jpg Did you know you could become a millionaire just by talking to a rhythm? Yes, all you have to do is become a professional musician! It is that easy. Like most industries, the music industry has evolved alongside the technology industry. The aspect of the music industry that has changed the most with the evolution of technology has been the business aspect of the music industry. Since around after the 1880s, the time around when music was first starting to be sold for royalties, music has been sold in many different fashions, such as “radio in the 1920s, movie sound tracks in the late 1920s, television in the 1950s, cassette tapes in the early 1960s, CDs in the early 1980s, DVDs in the mid 1990s, and MP3s in the late 1990s.” (American Popular Song: A Brief History). Today, there are many different sources where we can get our musical fix with the evolution of technology. The sources include paid subscriptions to music sites such as “Spotify”, “Pandora”, “Soundcloud”, and “Apple Music”. Artists will now sell their music to these sites and people will then purchase subscriptions to these sites and have access to the music that the specific site has to offer. There are other ways to access music now such as “iTunes” and the radio. I know everyone has to make their money, but I am not sure if I love the whole subscription idea when it comes to accessing music. This type of business in the music industry really beats down on the radio industry. Rather than jumping in the car and just turning on the radio, people now hookup their phones to their car with Spotify loaded up, and play the music of their choice rather than turning on the radio and listening to whatever the radio station they tuned into was playing. While I though the rise of these subscription-based platforms would take over the music industry, I was wrong. According to Randy Lane of radioink.com, “Radio is the #1 reach medium at 93% of the U.S. population weekly including 92% of Millennials.”. While it is good that the radio industry is holding up with the rise of these platforms, I do not think it will last long because it is very hard for something as old-fashioned as radio to keep up with something as high tech as the internet that can provide us with music streaming platforms. The first song from my playlist that I will address is “Break My Stride” by Matthew Wilder. The record labels of Matthew Wilder include Columbia Records and Epic Records. Both Columbia Records and Epic Records are owned by Sony Music Entertainment. This song costed me $1.29. Matthew Wilder gets 12%-20% of the sales made off of the song. So that would mean Matthew Wilder makes about 20 cents off each sale. Sony will receive 60 cents. Apple, the retailer will receive about 40 cents of each sale. I think distribution of money between each part of the transaction is fair because without Sony and Apple, it would be much more difficult for Matthew Wilder to sell his product. The next song I will address on my playlist is “Horse With No Name” by the band Seelenuft. The record label of Seelenuft is International Deejay Gigolo Records. International Deejay Gigolo Records is owned by DJ Hell. According to the Wikipedia page, International Deejay Gigolo Records is “Germany's most successful electronic music record label, specializing in electro, house and techno with 80's pop and disco influences.” (Wikipedia). Similar to my listening of “Break My Stride” by Matthew Wilder, I purchased the song through Apple so distribution of royalties to each member of the transaction will be the same. The band Seelenuft will get around 12%-20% of each sale of the song which is about 20 cents for each sale. International Deejay Gigolo Records will receive 60 cents, and Apple will receive about 40 cents. The final song I will address on my playlist is “Texarkana” by R.E.M. and this song has been my favorite song since I was a little kid. Growing up, my Mom would play R.E.M. songs for me and my brother like “Man On The Moon”, “It’s the End of the World As We Know It”, “The Great Beyond”, “Loosing My Religion”, “Stand”, and “Pop Song 83” while we sat in the back of our Mom’s white Ford expedition. Texarkana is not only a fantastic song but it reminds me of my childhood. Anytime I’m sad or going through a funk, that song always seems to lift my spirits. R.E.M. have quite a few record labels and they as followed: Warner Records, Capitol Records, I.R.S. Records, Warner Bros, Rhino Entertainment, Hib-Tone, Concord Music, New West Records, and Craft Recordings. I will be focusing on the Warner Records label. Warner Records label is a record label owned by Warner Bros. Just like the previous two songs, I bought Texarkana on iTunes. Now, considering that R.E.M. is a very popular and iconic band, they should receive more than 12% of the sale and upwards of 20% of the sale because according to Steve Knopper from Rolling Stone article, the percentage range of royalties that the artist/band will receive from each sale of the song. Knopper says that the more popular bands get a higher percentage so I’m assuming R.E.M. got the full 20%. This means R.E.M. would receive 24 cents. Warner Bros still receive around 60 cents and Apple will receive 40 cents still.  https://www.udiscovermusic.com/wp-content/uploads/2019/10/REM-1994-Monster-press-shot-02-CREDT-Jem-Cohen.jpg Music, people talking to the flow of a rhythm and at the consistency of different kinds of beats while simultaneously rhyming the words that they’re speaking. Like most industries, the music industry has evolved alongside the technology industry. The aspect of the music industry that has changed the most with the evolution of technology has been the business aspect of the music industry. Since around after the 1880s, the time around when music was first starting to be sold for royalties, music has been sold in many different fashions, such as “radio in the 1920s, movie sound tracks in the late 1920s, television in the 1950s, cassette tapes in the early 1960s, CDs in the early 1980s, DVDs in the mid 1990s, and MP3s in the late 1990s.” (American Popular Song: A Brief History). Today, there are many different sources where we can get our musical fix with the evolution of technology. The sources include paid subscriptions to music sites such as “Spotify”, “Pandora”, “Soundcloud”, and “Apple Music”. Artists will now sell their music to these sites and people will then purchase subscriptions to these sites and have access to the music that the specific site has to offer. There are other ways to access music now such as “iTunes” and the radio. I know everyone has to make their money, but I am not sure if I love the whole subscription idea when it comes to accessing music. This type of business in the music industry really beats down on the radio industry. Rather than jumping in the car and just turning on the radio, people now hookup their phones to their car with Spotify loaded up, and play the music of their choice rather than turning on the radio and listening to whatever the radio station they tuned into was playing. While I though the rise of these subscription-based platforms would take over the music industry, I was wrong. According to Randy Lane of radioink.com, “Radio is the #1 reach medium at 93% of the U.S. population weekly including 92% of Millennials.”. While it is good that the radio industry is holding up with the rise of these platforms, I do not think it will last long because it is very hard for something as old-fashioned as radio to keep up with something as high tech as the internet that can provide us with music streaming platforms. The first song from my playlist that I will address is “Break My Stride” by Matthew Wilder. The record labels of Matthew Wilder include Columbia Records and Epic Records. Both Columbia Records and Epic Records are owned by Sony Music Entertainment. This song costed me $1.29. Matthew Wilder gets 12%-20% of the sales made off of the song. So that would mean Matthew Wilder makes about 20 cents off each sale. Sony will receive 60 cents. Apple, the retailer will receive about 40 cents of each sale. I think distribution of money between each part of the transaction is fair because without Sony and Apple, it would be much more difficult for Matthew Wilder to sell his product. The next song I will address on my playlist is “Horse With No Name” by the band Seelenuft. The record label of Seelenuft is International Deejay Gigolo Records. International Deejay Gigolo Records is owned by DJ Hell. According to the Wikipedia page, International Deejay Gigolo Records is “Germany's most successful electronic music record label, specializing in electro, house and techno with 80's pop and disco influences.” (Wikipedia). Similar to my listening of “Break My Stride” by Matthew Wilder, I purchased the song through Apple so distribution of royalties to each member of the transaction will be the same. The band Seelenuft will get around 12%-20% of each sale of the song which is about 20 cents for each sale. International Deejay Gigolo Records will receive 60 cents, and Apple will receive about 40 cents. The final song I will address on my playlist is “Texarkana” by R.E.M. and this song has been my favorite song since I was a little kid. Growing up, my Mom would play R.E.M. songs for me and my brother like “Man On The Moon”, “It’s the End of the World As We Know It”, “The Great Beyond”, “Loosing My Religion”, “Stand”, and “Pop Song 83” while we sat in the back of our Mom’s white Ford expedition. Texarkana is not only a fantastic song but it reminds me of my childhood. Anytime I’m sad or going through a funk, that song always seems to lift my spirits. R.E.M. have quite a few record labels and they as followed: Warner Records, Capitol Records, I.R.S. Records, Warner Bros, Rhino Entertainment, Hib-Tone, Concord Music, New West Records, and Craft Recordings. I will be focusing on the Warner Records label. Warner Records label is a record label owned by Warner Bros. Just like the previous two songs, I bought Texarkana on iTunes. Now, considering that R.E.M. is a very popular and iconic band, they should receive more than 12% of the sale and upwards of 20% of the sale because according to Steve Knopper from Rolling Stone article, the percentage range of royalties that the artist/band will receive from each sale of the song. Knopper says that the more popular bands get a higher percentage so I’m assuming R.E.M. got the full 20%. This means R.E.M. would receive 24 cents. Warner Bros still receive around 60 cents and Apple will receive 40 cents still. The evolution of digital media has drastically changed the way we listen to and experience music. I think this advancement in the technology surrounding music is amazing for the industry. Like I said, it creates new opportunities for the industry to distribute their product and ways for fans to listen to music. An example of this would be in the “Where the Music Business is Going 2020”, writer Ethan Millman states that “Billie Eilish, Post Malone, and Tenacious D all offered virtual reality shows through Oculus Venues in 2019, and more VR shows should be underway this year.” (Where the Music Business is Going 2020 article). The only thing you use to be able to at concerts was just show up and just watch the concert. Now, people have the option to not even go to the concert and stay in the comfort of their own home and watch the concert through virtual reality. Virtual reality introduces a new way of experiencing concerts. Another way digital media is improving the music business would be through platforms such as Spotify. Before Spotify, people would only be able to purchase songs one at a time or one album at a time nut now with Spotify, someone can pay for a subscription and have access to almost any song. According to Ethan Millman, “Spotify says it receives 40,000 new songs a day; there’s no telling what that number will be by the end of 2020.” (Where the Music Business is Going 2020 article). One last way that digital media is bettering the music business industry would be going back to the whole concert aspect of the music business. Ethan Millman mentions an instance in 2012 where “Tupac’s hologram appearance during Snoop Dogg’s Coachella set” (Where the Music Business is Going 2020 article). I think this is the coolest impact that digital media has had on the music business. We all know that Tupac tragically died and there are a lot of people who love his music and never got to see him preform live. With thus holographic performance, the music companies can come this close to recreating a Tupac performance. I think its truly amazing that this new technological resource for performances can bring back iconic throwbacks such as Tupac. Seeing this kind of innovation in the music industry right now makes me so excited to see what it in store for the future.  https://cdn.arstechnica.net/wp-content/uploads/2012/04/tupac-snoop-4f8cb6e-intro.jpg
References https://radioink.com/2017/12/10/is-radio-dead/ https://www.rollingstone.com/music/music-features/music-business-stories-to-watch-2020-928849/ http://historymatters.gmu.edu/mse/songs/amsong.html https://www.rollingstone.com/music/music-news/the-new-economics-of-the-music-industry-234924/
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